ABOUT OUR BRAND

Wishland: Make Your Wish Come True

At Wishland, our story begins with a simple wish—a child’s dream to explore, create, and play without limits. For us, the magic of childhood is a boundless force that brings joy and inspiration to families everywhere. We founded Wishland with a single, heartfelt mission: to build a world where every child’s imagination can run free, and every moment of play sparks excitement and wonder. As we began this adventure, we envisioned a lively community that not only stimulates creativity but also fosters family connections. And in order to keep kids of various ages and backgrounds interested, our innovative platform provides a wide range of interactive experiences.

Our mission is to ignite creativity and joy in every child through thoughtfully designed toys that promote exploration and learning. We believe that every playtime experience should be filled with wonder and possibility, offering children not only a source of entertainment but also a gateway to developing essential skills that will serve them throughout their lives. Each toy in our collection is meticulously crafted with age-appropriate features that encourage imaginative play, allowing children to experiment with different roles, scenarios, and environments. 

From our humble beginnings, we have faced challenges that tested our resolve and creativity, yet our unwavering dedication to quality and innovation has guided us through every obstacle. With each toy we provide, we not only celebrate the spirit of childhood and the dreams that shape our future, but we also strive to ignite imagination and foster learning in the hearts of children. Each item is meticulously crafted, keeping in mind the developmental needs of young minds as well as the joy and fun that playtime brings. 

At Wishland, we value creativity, safety, and the joy of discovery. These principles drive us to craft toys that inspire and empower the next generation. Additionally, we believe that the joy of discovery is essential for a child's development, which is why we curate experiences that spark curiosity and invite exploration, allowing children to learn through play. By intertwining these core values, we aim to create not only toys that are fun and engaging but also tools that nurture creativity, promote safe play, and encourage a lifelong love of learning.

We invite you to join us on this journey, a journey that transcends mere playtime and touches the very essence of childhood wonder. Together, we can transform wishes into reality, creating unforgettable memories for families around the world, memories that will be cherished for generations to come. At Wishland, we don’t just make toys; we make dreams come true, igniting the imaginations of children and nurturing their boundless creativity.

Welcome to Wishland, where we turn wishes into reality and create a tapestry of joy that envelops families across the globe.

"As we move forward at Wishland, I want to express my gratitude for your hard work and creativity. Our toys inspire joy and imagination in children, making a meaningful difference in their lives. Let’s continue to innovate and uphold our commitment to quality and safety. Together, we can create unforgettable experiences for families around the world. Thank you for your dedication!"
Annie Co
CEO

Our Milestones

  • 2020

    Business Establishment and Resilience. Launched the business in a small room at home. We remained operational despite the pandemic challenges, demonstrating determination and adaptability to build a strong foundation for growth.

  • 2021

    Expansion. After the pandemic, we moved to a larger warehouse allowing for increased inventory, more product availability, and quicker order fulfilment.

  • 2022

    Rapid Growth and Multiple Warehouses. Added two more warehouses, bringing the total to three, to serve rising demand and a growing number of resellers in various areas.

  • 2023

    Transition to a Large Central Warehouse. Relocated to a much bigger warehouse. This change helps us enhance our order and delivery procedures and enables us to launch numerous new products.

  • 2024

    Steady Operations and Team Expansion. An increase in employees, distributors, and resellers is indicative of the brand's continued growth and established market position.